Oh dear...do you all hate it?
The board is owned by a business called Advantage Digital. They came to see us in the summer. It isn't a big company, it seemed like just two very enterprising young people. We took one of their six-week introductory packages, split into three-week campaigns before our open evenings in November and January.
The board was supposed to go live in October but has been beset by technical difficulties. To be honest, it was only through reading this thread that I realised it had finally illuminated. I kept telling people to have a look at the exciting new board, only to find that it was still a black hole.
The fact that our advert is so in-your-face is, I confess, my fault. I had no experience of this kind of board and asked for advice from Advantage as to what kind of thing worked best. They said that studies had shown that the bulbs shine brightest through white. So I asked our artist to ensure that she designed something predominantly white. Perhaps we should have bought promotional sunglasses instead of pens this year.
Web Optic, if you want to contact the company, the person to speak to is Steven Wilson. Email
advantageinadvertising@outlook.com mobile 07725332705 The board changes every seven seconds and you have a choice of three packages giving you various levels of exposure at different times of the day - it's more like buying airtime than the usual billboards.
Thinking about it...you could do a quiz on there...Rotate two boards and keep people amused while they are stuck in traffic, waiting for your board to come round the next time with the answer.
