i love ntl/virgin internet.. their customer service sucks balls, probably on par with microsoft, but i've never had a problem with the actual service.. it's great watching utorrent consistently hit over 1.1mb/s download..
however, it's hard to argue with 2.5mbps upload! if i'm doing my maths right, that's about 300k/s
like you say, foo - will do wonders for one's ratio..
i shall be keeping my eye on this, fo' sho!