TK Max sells: "past season, or timeless classics, which we also offer at amazing savings to you.
We take advantage of a wide variety of opportunities, which can include department store cancellations, a brand owner making up too much product, or a great deal when a vendor simply wants to clear merchandise"
That is taken from their own website. Translated into plain English, it says that they sell over-stock that no-one else wants. So they should suit Stafford well, the people of Stafford are always happy to settle for second best and pick up the stuff which is not good though for people in other towns.
As I have mentioned in earlier posts, small minded people with no vision who are happy to settle for second best. Many of them don't even realise it's second best, because they are so blinkered they wouldn't know quality if they ever saw it.