John Marwood
I ♥ cryptic crosswords
Anyone noticed their websites sink out of view on Google of late?
Or is it just a 'local blip'?
Or is it just a 'local blip'?
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Google Ranking - Have they moved the goalposts?
- Thread starter John Marwood
- Start date
John Marwood
I ♥ cryptic crosswords
http://www.telegraph.co.uk/technology/google/8347975/Google-changes-search-engine-to-favour-quality-content.html
goalposts moves
but only on US based sites
goalposts moves
but only on US based sites
MyCult
SEO to the FACE
Yes the 'content-farm' update. We were having a laugh about this one.
Techcrunch has an OK article about this update but the comments are hilarious. Arron Wall of SEO book has been predicting this happening for a while and has posted an 'I told you so post'.
As ever, with these publicly released|explained updates G is very vaigue about who and what it's targeting (to avoid anti-trust legislation). If they came out and said people are making us look bad by using X.com - the owner of X.com could seek compensation from G for singling them out. Everything released publicly by G is 90% propaganda - G controls webmasters through FUD.
If I'm honest though I think they are trying to close a long-standing and much abused exploit in their algorythm.
It had been relatively easy to rank pages for competitive keywords (and long tail variations) using parasite hosting on certain web 2.0 properties. Affiliates abused the hell out of this with programs like SENuke and 'en masse' filled the SERPs with landing pages for their CPA offers.
These 'easy to rank pages' became standard practice on legitimate sites too for driving additional traffic or capturing more SERP real estate.
They are used less legitimately by affiliates for landing pages on teeth-whitening & skincare re-bills.
Creating a new page on the web 2.0 site allows you to piggyback the authority, trust and age of that web 2.0. If you hammer that page with links you will very quickly watch it top the ranks. Who cares if it eventually gets burned - you never paid for it, it cost nothing in maintenance fees and you can churn out 100's more with ease. Affiliates have 100's of these pages focused around different keywords and Google ranked them very well. Rinse & repeat and you can see how many SERPs began to be dominated by this 'low-quality content'.
Places like hubpages and squidoo were amazing for this.
Google publicly stated content farms were in their sights for 2011. IMHO Google did this update to close the loop hole being exploited & making them look silly. It has little to do with low quality content. As far as 'content-farms' go the largest offenders are not being punished - I wonder if the fact that these larger farms are monetising with Googles AdSense instead of affiliate offers has saved them from the chopping block...
The quote below is a comment from Tech-crunch and makes a VERY good point:
Google moves goal posts only to save face or for its financial gain. I think this is a FACE saving exercise.
Cu*t
* edit - spelling miftakes & there's probably more.
My thoughts on the 'content-farm' update (sorry about the length)...tl;dr said:
Techcrunch has an OK article about this update but the comments are hilarious. Arron Wall of SEO book has been predicting this happening for a while and has posted an 'I told you so post'.
As ever, with these publicly released|explained updates G is very vaigue about who and what it's targeting (to avoid anti-trust legislation). If they came out and said people are making us look bad by using X.com - the owner of X.com could seek compensation from G for singling them out. Everything released publicly by G is 90% propaganda - G controls webmasters through FUD.
If I'm honest though I think they are trying to close a long-standing and much abused exploit in their algorythm.
It had been relatively easy to rank pages for competitive keywords (and long tail variations) using parasite hosting on certain web 2.0 properties. Affiliates abused the hell out of this with programs like SENuke and 'en masse' filled the SERPs with landing pages for their CPA offers.
These 'easy to rank pages' became standard practice on legitimate sites too for driving additional traffic or capturing more SERP real estate.
They are used less legitimately by affiliates for landing pages on teeth-whitening & skincare re-bills.
Creating a new page on the web 2.0 site allows you to piggyback the authority, trust and age of that web 2.0. If you hammer that page with links you will very quickly watch it top the ranks. Who cares if it eventually gets burned - you never paid for it, it cost nothing in maintenance fees and you can churn out 100's more with ease. Affiliates have 100's of these pages focused around different keywords and Google ranked them very well. Rinse & repeat and you can see how many SERPs began to be dominated by this 'low-quality content'.
Places like hubpages and squidoo were amazing for this.
Google publicly stated content farms were in their sights for 2011. IMHO Google did this update to close the loop hole being exploited & making them look silly. It has little to do with low quality content. As far as 'content-farms' go the largest offenders are not being punished - I wonder if the fact that these larger farms are monetising with Googles AdSense instead of affiliate offers has saved them from the chopping block...
The quote below is a comment from Tech-crunch and makes a VERY good point:
Every word of the above is true. After Googles content farm update Answers.com's shitty, spammy, content-farm content is still in the index.Bjorn said:
Google moves goal posts only to save face or for its financial gain. I think this is a FACE saving exercise.
Cu*t
* edit - spelling miftakes & there's probably more.
John Marwood
I ♥ cryptic crosswords
i actually understood some of that!
my left knuckle just left the floor...
my left knuckle just left the floor...
John Marwood
I ♥ cryptic crosswords
Of courseGlam said:
Im back in blighty now for a spell
I can only explain the tiny bit I understand mind
Ye Olde Soupe Kitchene stille Opene?
amicreative
Amy Crompton
The most recent Google update is WELL overdue in my opinion. Love reading all the posts of the spammers who clearly base their whole SEO strategy on shady methods and are now scared 
Justice
Justice
John Marwood
I ♥ cryptic crosswords
MyCult
SEO to the FACE
Totally agree - forum signatures are still well legit though...amicreative said:The most recent Google update is WELL overdue in my opinion. Love reading all the posts of the spammers who clearly base their whole SEO strategy on shady methods and are now scared
That's why I have spammed mine...
tek-monkey
wanna see my snake?
tek-monkey said:
