What about moving the market in to the old M&S, allowing the Guildhall to bang a nice big store in it's place.
Access to the road or High street through either entrance....add something to that part of town....make a feature of it....seen from the ring road so it's got plenty of sight line to make people think about it??
Access to the road or High street through either entrance....add something to that part of town....make a feature of it....seen from the ring road so it's got plenty of sight line to make people think about it??