Looks good to me mate! I'll have another look see when I get home too.
You should appear in Google.co.uk soon. In fact I'd put a little link to dovedelight.co.uk in your sig just to help G along
I see you have Analytics on there (good man) make sure you link your AdWords and Analytics accounts together (if you haven't already). This helps G better show you what is organic traffic and what is pay per click (AdWords).
I would also recommend setting up a custom profile on the Analytics account too. By default Google only shows the keyword trigger for the advert not the actual search terms themselves.
If you are using
broad match keywords and
phrase match keywords this can generate very misleading data. AdWords is basically designed to leach money out of you penny by penny. G doesn't care if your adverts generate you business, they just care that you are
paying them.
I'll try and explain a little better. If I have
car as a
broad match or
phrase match keyword the following searches will trigger my advert:
big car
red car
alan car
car insurance
free car
jimmy car
However in my Analytics profile it will show all those under
car and not show me that I'm wasting my click on people looking for things I don't have. That isn't the best example but you see what I'm getting at.
You can
modify Analytics to show you the exact search that triggered your advert, not just the broad or phrase match keyword that it is associated with. This gives you a very valuable insight to the exact searches people are using to get to your site and keeps you better equipped to streamline your AdWords.
Also mate don't forget them
negative keywords, the
Analytics mod I spoke about will give you some good pointer for that.
Sorry if your doing this already and I'm patronising but I funting love this stuff mate. MyFavorite subject.