Where to advertise?

I'm after some suggestions on where to advertise a regular craft event locally...As always, advertising budget is minimal. Target audience is adults, likely in the 30-65+ age range. Not gender specific. Established group running circa 2 years.

There is the option to advertise in the Newsletter, but I question how effective that is nowadays. Without spending hundreds on a 1/4 or 1/2 page advert, do people read the smaller adverts? Even then, the smaller adverts cost a fair bit.

Leaflets/posters in the local area at the usual places such as Co-ops, Post Offices etc.

Social media - Twitter/Facebook. But unless local people are following the right pages, will they see without spending money on advertising through the sites (which is an option).

Just wondered if anyone had any bright/new ideas?

 

Social media (fb/twitter), and send out leaflets/emails to crafting hobby groups or in relevant shops (ie craft shops).
It depends on what exact sorts of crafts you are getting really.

Certainly, on forums such as this in the event's page.
Nowadays with e-marketing, because it's all so cheap, it's often about targetting every angle you can online - but certainly having a presence on social media is the way forward with marketing in general - if an event doesn't have a FB page, chance are I will maybe go once and forget.

 

They hav A boards in the supermarkets, that might be worth a punt.

 

What sort of craft though ?

Wood craft / whittling is a different segmentation from making something like a patchwork quilt.

Without any details any suggestions are pointless.

 

Cheese slices

 

Just out of interest you mention it's an established group, so are you looking for additional members and if you already have a set location couldn't you advertise it in that area ?

 

Set up a page on Facebook that you can regularly update, invite all your friends and encourage others to do the same, I believe you can book ad's on Facebook to pop up at the side, whilst selecting a target audience, I'm not sure how much these cost but it might be worth looking in to.

Could you team up with a charity, Katharine House for example advertise supported events on their website.

Local radio will advertise events online as well, I believe these are free.

You can't beat notices in shop widows and posters dotted around to get people attention for a relatively low cost solution.

The Newsletter have a 'what's on' page, don't quote me on it but I believe it's free.

If you (or anyone else you can persuade to help) regularly park in public car parks, posters in the car windows could also be a good free option.

Good luck!

 

Hire a plane and do a leaflet drop

Make the leaflets original in the shape of torpedoes with caps in the nose cone for effect

See the shouty jet fighter scream

 

I've had a lot of good responses using Twitter & Facebook for social events (although there needs to be some good will to keeping them updated - which is always tricky)

There's some good groups and pages that are useful:

https://www.facebook.com/groups/402722853103391/

https://www.facebook.com/Whats-On-Stafford-UK-124220691257073/
https://www.facebook.com/currentspottedstafford/
https://www.facebook.com/BLAStafford
https://www.facebook.com/thestafforddirectory/
https://www.facebook.com/SmallPieceOfStafford/
https://www.facebook.com/Feelgood-Stafford-Magazine-1482648208640582/

 

Katherine house don't tend to hook up with anyone, I know someone who tried, they say if they do it with one they'd have to do it with others.

Please don't do the leaflet drop onto cars this is my pet hate to return to my car to find it covered in litter, it won't even get read like the litter that drops through my letter box.

 

I hate that as well, I meant to put a poster in a car window so people walking past could see it rather than bombarding the town centre with junk mail.

 

I barked quite aggressively at a cretin who was about to lift up my windscreen wiper to put a leaflet under it the other day.

 

Subject to local policy variations, this may constitute a letter offence - see 1.1, http://www.leeds.gov.uk/docs/Flyer enforcement policy.pdf

 

For some reason, the site wouldn't let me post in this thread when I tried previously! (EDIT, I've found out why. I had to disable AdBlock?)

Thanks for all your suggestions. I wanted to keep it away from the specifics of our purpose, so that it could be used a general reference in future.

In summary, we have Facebook/Twitter etc. all set up and advertising etc. @Wormella, those groups are great, will definitely be using them in future! Won't be going with the car wiper approach, but it is a valid suggestion. @Floss , it is an established group just looking for additional members, advertising will be concentrated in the local area but Stafford isn't that large that you can't get from one end to the other. @Admin ... maybe I'll bite with the forum advertising... maybe....

 

I forgot to mention the stafford Streetlife site too - it's good for posting stuff and sometimes gets good responses

 

@highguyuk I couldn't post in this thread previously so I'm trying again now
Edit: Failed at first so now trying with AdBlock Plus disabled....

Well figured out! It must be related to the thread mentioning "advertising" as I've never had this issue on any other threads of the forum with ABP enabled. Glad that you figured out the problem for us

 

It was all @highguyuk that figured it out. It was purely because he mentioned adblock plus (which I knew I had) that it all came together but I would still have been stumped if it wasn't for him.