I moved here almost 15 years ago because my partner and I would never have been able to afford to buy a house where I grew up in the south east. We can afford a lifestyle here we couldn’t afford elsewhere. We can be in big cities within an hour, we have places to go and things to do nearby, half-decent schools, good friends, and lovely countryside on our doorstep and we (currently) can make ends meet on our relatively modest public sector incomes. As said above, there is a lot to be said for living a content and modest life, not always striving for bigger and better.