I would agree with you if we were talking about just a few retail units, however the Riverside development will provide new flagship stores that have a huge pull; Debenhams and HLM. It will also provide additional retail space. In addition to this, it will provide a new cinema and restaurants etc. All of which will encourage people that currently travel to other towns to stay in Stafford.
The very fact that Debenhams and HLM want to invest in Stafford shows that there is sufficient demand and yields to be had.
I struggle to see why you consider Staffordshire to be risky. S-O-T yes, but no where else. As demonstrated by the amount of development that we are seeing across Staffordshire and, in particular in Stafford; Redhill, Beaconside, Riverside, JCB (Rocester), new housing developments.....
While Stafford continues to have all the dynamism of a tap dancing clam, there is little or
no chance of anyone attempting to do anything here.
Yes, various stores have indicated the possibility that they might open up here but, to date,
bugger all has happened. This may well be because they are capable of doing market
research and are blowed if they are going to be the first to make a serious mistake. One
look in the windows of Marks and Spencer is more than enough to indicate to all but the
brain dead that anyone wanting to buy anything even remotely interesting is going to have
to travel to somewhere else to do it. Two years ago, M&S had a fascinating display of women's
grey dressing gowns in the window at Christmas, need I say more on that front.
As for restaurants, there is more chance of Nelson getting his eye back. There are folk walking
the aisles of supermarkets looking at what other folk are buying and are listening to conversations
which include things like: "Oh I don't like foreign muck", "I can't be doing with olives", "Anchovies
make me heave", "You can get two mains for a tenner at...". It is not going to happen!!
And presumably, all of this on land which is renowned for being inordinately unstable.
As the Scots would say...."Aye right!!"