They had planned the ibis but we got a gym. They had plans for a premier inn in the old council building/job centre in town but that seems to have disappeared.All you need is a sell out show at the gatehouse (comedy shows often do that) + something big at the show ground + a delegation visiting something like perkins, or a big wedding and that's it. Add in usual rooms going to visiting people, or people stopping off as they do long drives and suddenly Stafford runs out of hotel rooms pretty quickly.